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importance of website for business

Importance of website

20 JAN 2021

website importance

The importance of owning a website on the internet is most likely nowadays irrespective of the type of users, a website can do a lot of things from institutes to the business giants. Hence, developing websites is necessarily been in a record for the past few years.

Do I need a website for my company, or should I invest further in a website enhancement? This is a common dilemma for business owners. However, irrespective of the business type and size, it is a must to have a website for the people and customers who demands the online presence of your business before considering your services. Because people will not consider you without knowing about you and your company.

The importance of owning a website in the education field, medical field, for small businesses, and others are as important as for mid-sized or large-sized businesses because each website type has its own role to play in the current market in order to serve or attract prospects since most of the searches and buying is happening on the internet today.

To understand why a website is important you need to consider the current market, where according to the google survey 85% of people worldwide conduct online research on the product or service they want before considering it especially when you are experiencing the shift in the way businesses operate with the pandemic coming in.

As people consider “google it” before making decisions consider these data of users’ behavior online.

  • 93% of online experiences begin with a search engine
  • 86% of people are dependent on the internet to find local business
  • 46% of people search for local information
  • 46% are local searches happening

this data shows that how much necessary it is to have a website for businesses in 2021.

Businesses nowadays can build their online presence by setting up a website in hours. However, having an expert opinion in building custom web applications tailored to fit business needs makes a lot of difference.

it is necessary for a website to have good design, UI/UX paths, XML site maps, load speed, optimized pages, etc., either you may have WordPress or a custom website, because when considering today’s competition in the internet world everything is going online starting from buying groceries, classes for students, to working. Hence, it is wise to know the significance of a website and to be advised with expert insights on designing and developing a website application.

At star knowledge, we not only focus on developing a website, our experts in UI (User Interface) UX design-build applications that are responsive, elegant, and describes your purpose, SEO optimized website ready to rank on google search engine to attract visitors willing to buy your products because your online presence that doesn’t attract web traffic is again an investment without returns.

The importance of a website is never going to meet the threshold point because, despite disruption industries, institutions, commercial enterprises, small businesses have accounted for significant growth compared to previous performances due to establishing their presence online. Hence, be a dominating competitor by developing a website showcasing your prestige.

A business website is a portfolio of your company’s products and services presented in front of customers or users searching for the related products and services on the internet. As Google is widely being used by internet users online businesses are achieving newer benchmarks in sales, even more than that having a business website listed locally ( at business location) on the internet (like google my business) could attract local customers as well.

Organizations can obtain huge benefits from having a website either it is a big or small business and can reach the global market for the customers, and business leaders are now venturing out many possibilities. They can gain the advantages of it like:

  • 24/7 availability for customers.
  • Driving customer satisfaction by allowing them to register their queries or issues facing with services offered.
  • Highlighting custom services, they can provide during different scenarios – to drive customer attention.
  • Giving offers and discounts during seasons and for regular customers – to convert customers as loyal customers
  • Orchestrating new product releases and services offered.
  • Highlighting clients to increase brand value
  • And more

Well, an optimized website with good SEO (Search Engine Optimization) opens an enormous amount of opportunities for you. If you are still in the dilemma of having a website, just think of having a business page on the global market that plays your stories of client satisfaction and the services you offered.

If you are in the market looking for help with website design and development, contact us and we will help you build your story today.


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