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B2B E-commerce Trends of Today and Beyond

12 MAR 2018

B2B e-commercee

Hoping to extend your B2B business employing an e-commerce solution?

94% of buyers currently use online marketplaces and 75% of B2B procurement spendings are expected to happen via online marketplaces. B2B eCommerce sales are trending and an all-time high. Here are a few actualities of the year 2018 that helped B2B e-commerce to get the most out of the online trends.

Observe and Implement any of these B2B Ecommerce trends throughout the following months and you’ll be ahead of the game and ahead of acquiring business benefits.

Dynamic Personalization

If your business operates across many product offerings, has an expansive list, and serves a wide range of segments, at that point dynamic personalization can fundamentally expand your online revenues. Dynamic personalization enables you to serve up website content that progressions in view of every visitor’s prerequisites. Dynamic personalization implies you can deliver the right content to the right people, at the right time.

Mobile Commerce & Responsive Design

With regard to mobile eCommerce or m-commerce, B2B eCommerce has always lagged behind B2C. In any case, things are starting to change. many B2B operators are presently concentrating on m-commerce as a lucrative course to market, making their services as convenient as feasible for their clients.

Big data

Enormous Data will assume an exceptionally vital part for the B2B retailers who might need to track and look at the issues confronted and subsequently churn out larger profits. RTBDA (Real-Time Big Data Analysis) is now being adopted by various organizations and it is vital to take note that big data can be utilized as an instrument to foresee future requests and approaches to customize client experience.

Automating Complex Fulfillment Processes

Another vital B2B online business slant driven by customer experience is utilizing automation to rearrange complex fulfillment forms. For this, we can build integrations with ERP systems to help improve B2B fulfillment.  This will profit both B2B companies, who will have simpler access to strong integration, as well as professional buyers, who will appreciate less error-prone fulfillment processes.

Artificial Intelligence

Artificial Intelligence is a trend in eCommerce and with the surge in the prevalence of Artificial Intelligence, B2B & B2C e-commerce businesses are inviting AI components on their websites. Expanding the number of organizations is utilizing AI tools since it can possibly gain from the clients, section databases, survey their shopping practices, individual requirement, and even adapt as indicated by the search result as well.

Content Management

You need to have a proper content management system to store all your data in one place which is easily accessible and secured. Where these types of systems will always be available at your fingertips for accessing content, images, and SEO details.

Customer Engagement

B2B businesses should have a strategy like a customer relationship management which every business focuses on for customer retention, as an emerging trend in B2B eCommerce business customer engagement systems like Dynamics 365 will amplify sale and customer services multi-fold through allowing you to serve promotion and special discounts for specific customers you define with order management capabilities.

B2B Voice Commerce

In 2019, 15% of B2B customers already wished to see a voice ordering feature in their online B2B purchases. And now in 2020, this has become a must-have, especially when repetitive ordering is involved. Customers today want to make purchases really quick and the online Commerce trend is all about that. As a B2B eCommerce marketer, if you’re not adopting future trends and modern technologies, you’re sure to lose out on opportunities today and in the future.


Omnichannel gives the decision to purchase and offer through various channels both online and offline. In a current review, 60% of B2B vendors said their omnichannel clients expanded spending once they were online as well as offline. On the opposite side giving a B2B e-commerce platform will be an incredible advantage to offer potential new clients. So, what are you waiting for? If you are striving for a trustworthy accomplice, Star Knowledge is the right destination for you. You can hope to turn your dreams into reality with our eCommerce website development team.

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